Which tool wins the SEO battle in 2026?
In the competitive world of SEO tools, deciding between Ahrefs and Frase is a common dilemma. Both platforms offer powerful features, but they cater to different needs.
Ahrefs is a top-tier SEO tool known for its powerful backlink analysis and extensive database. It's favored by SEO professionals and agencies for its accuracy and depth of data. The tool offers robust features like Site Explorer, Keywords Explorer, and Content Explorer, making it versatile for various SEO tasks. However, it comes with a higher price tag, which might be prohibitive for small businesses or solo marketers. The learning curve can be steep for beginners, and some users report occasional data discrepancies. Despite this, Ahrefs is considered an industry standard for backlink research and competitive analysis, providing invaluable insights for serious SEO efforts.
Frase is an AI-driven tool designed for content research and optimization, helping users create SEO-friendly content by analyzing top SERP results. It uses natural language processing to generate content briefs, answer questions, and suggest improvements. The tool is efficient for content creators looking to save time and enhance quality. However, it's primarily focused on content and doesn't offer broader SEO features like backlink analysis or site audits. The AI can sometimes produce generic suggestions, and the pricing might be high for solo users. Frase is ideal for those prioritizing content creation within their SEO strategy but may need supplementation for other aspects.
Ahrefs enters the ring at $99/mo, while Frase costs $44.99/mo. If budget is your primary concern, check the pricing details above carefully.
If you need Extensive backlink database, then Ahrefs is likely your best choice.
However, for those prioritizing AI-powered content insights, Frase stands out as the winner.